Paid search is an excellent tool. It allows more control than most forms of advertisement. If you’re new to the digital marketing world and need a quick lead generation tool, AdWords can get the ball rolling. With that being said, there are a lot of settings and factors to consider when you begin that can affect your campaign’s performance. If you feel like you’re stuck in a rut because clicks and conversions are coming slowly and you can’t figure out what needs to change in order to be successful, don’t fret! We understand that frustration. Here are tips for revitalizing your campaign in order to see some positive movement: Conversion Tracking – I present this idea to you first, because […]
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